10+ years shaping visual identities for startups, agencies, and Fortune 500s across Asia-Pacific. Currently based in Singapore.
I'm Daniel — a creative director based in Singapore. I help companies find their visual voice through brand strategy, identity design, and creative direction.
Previously led design at DDB Singapore and worked with brands like Samsung, Grab, and Capitaland. Now freelancing and building my own thing.
Samsung · Grab · Capitaland · DBS Bank · Singtel · NTUC · Shopee · RedBull APAC · Razer · Secretlab
Independent · Singapore
Working with startups and established brands across Southeast Asia. Key projects include rebrands for 3 tech companies and creative campaigns for regional F&B chains.
DDB Singapore
Led a team of 6 designers on integrated campaigns for Samsung, Singtel, and Capitaland. Won 2 regional creative awards for the Samsung Galaxy launch campaign.
TBWA\Singapore
Designed brand identities and campaign visuals for clients in finance, tech, and lifestyle. Specialised in translating brand strategy into cohesive visual systems.
Ogilvy Singapore
Started my career cutting teeth on pitch decks, social content, and brand guidelines. Learned the fundamentals of strategic design thinking.
Got a project in mind? I'm always open to interesting collaborations and new challenges.
hello@danielong.co